ABOUT
Hi! We are Hopeless Lingerie, a slow fashion brand based in Melbourne, Australia. Since 2008, we’ve been making ethical, size-inclusive lingerie and loungewear in a dark, modern, and romantic aesthetic. Inspired by old horror films, vintage design, literature, and strong women throughout history, our pieces are made to empower, and made to be lived in.
Founded by sisters Gabrielle and Dominique, we started Hopeless when we couldn’t find fun, but comfortable underwear that was made for our bodies. So we started making our own, for women like just us, made to fit and feel good every day.
Every piece is still designed, cut, and sewn in-house, no mass production, and very little waste. We work with deadstock and sustainable fabrics like modal, organic cotton, and hemp jersey, cutting only what we need and keeping everything in small runs or made to order.
We offer sizes XXS to 5XL and can customise any style for any body that wants to wear our pieces. Whether you need shorter straps, a longer rise, or a wider gusset, we can make it happen. Our adjustable designs and soft, stretchy materials are made to move with you, not against you.
We follow slow fashion principles across all areas of our business. Made to order means minimal waste, flexible sizing, and a chance to use every scrap, from offcuts to vintage and deadstock fabric. Our Eternal collection turns leftovers into one of a kind, collectable pieces.
Over the years, Hopeless has been featured in publications such as Vogue, CR Fashion Book, Elle, Marie Claire, Vice, Playboy and worn by Beyoncé, Madonna, Britney Spears, Courtney Love and more. But what we’re most proud of is the community we've built around the world, who wear Hopeless as part of their everyday lives.
If you have any questions about sizing, custom orders, or how we work, we would love to hear from you.
Custom Orders
We love doing Custom Orders! As all Hopeless Lingerie items are handmade here in our studio, we can do a lot of customisations to help our customers achieve their lingerie dreams.
As well as offering alternative fabric and colour options, we can also do custom sizing if you fall outside our usual size range (or in between).
If you would like to enquire about this service please email info@hopelesslingerie.com.au and be sure to include your measurements, usual bra size, and which styles you are interested in.
Please note this service will be charged depending on the customisations you would like to make.