Collection: Simulacra

Creating in the face of destruction is an act of rebellion.

Simulacra takes its name from Jean Baudrillard’s theory, first coined in the 1980s, describing a world where representations and simulations have replaced reality. Decades later, the simulation has only deepened. Social media and AI shape how we see ourselves and each other. We rely on these tools daily, while simultaneously not just wanting, but needing, to escape them. 

With each new collection, we find ourselves referencing previous ideas. Each iteration becomes an exploration of something new. Refining and building on what has come before is a powerful and positive act, when you have the freedom to choose it.