Dark, modern and romantic lingerie for bad-ass women. Hopeless is not like other lingerie brands. We are about horror movies and midnight snacks, and wearing lingerie for yourself because it makes you feel good. We specialize in custom orders and custom sizing, because anyone who wants it deserves beautiful lingerie. All Hopeless orders are cut, sewn and wrapped with love in the Hopeless Office in Melbourne, Australia.
Hopeless was established by Gabrielle Adamidis and sister Dominique in 2008. Gabrielle studied Fashion & Dominique studied Marketing, and both worked part time jobs while sewing and packing orders at night as the business grew. In the following years Hopeless has grown to include another two full time staff members, and four part time. Together we are a family of misfits who spend our days sewing knickers for beautiful women around the world... and sometimes even for Beyonce.
Since the very beginning, Hopeless has strived for a balance of dark and light, old and new, soft and hard. Inspiration is usually found in old horror movies, in particular the female villains and heroines. We always look to the women with power and control, and channel their energy in every design.
Our lingerie is not just for special occasions, it’s for everyday. Whether you are having a lazy weekend, going on a road trip, or baking, we have you covered (or not). We make lingerie for YOU. Wear it because it makes you happy. Underneath your clothes, or over them, show your skin, or cover it. We believe in the choice and freedom to be your true self. Even if you are the only one to see it.
Over the years we have been featured in numerous publications worldwide, including Vogue, CR Fashion Book, Marie Claire, Elle, Acclaim, Vice, and, Playboy. Our celebrity clients have included Beyonce, Madonna, Lady Gaga, Katy Perry, Britney Spears, Courtney Love, Carine Roitfeld, Emma Roberts, Joyce Bonelli, Halsey, Bella Thorne, Adriana Lima and many more.