Dark, modern and romantic lingerie for bad-ass women. Hopeless is not like other lingerie brands. We like horror movies and heavy metal and midnight snacks, and wearing lingerie for yourself because it makes you feel good. We specialize in custom orders and custom sizing, because anyone who wants it deserves beautiful lingerie. All Hopeless orders are cut, sewn and wrapped with love in the Hopeless Office in Melbourne, Australia.
Hopeless was established by Gabrielle Adamidis and sister Dominique in 2008. Since the very beginning, Hopeless has strived for a balance of dark and light, old and new, soft and hard. Inspiration is usually found in old horror movies, in particular the female villains and heroines. We always look to the women with power and control, and channel their energy in every design.
Over the years we have been featured in numerous publications worldwide, including Vogue, CR Fashion Book, Marie Claire, Elle, Acclaim, Vice, and, Playboy. Our celebrity clients have included Beyonce, Madonna, Lady Gaga, Katy Perry, Britney Spears, Courtney Love, Carine Roitfeld, Emma Roberts, Joyce Bonelli, Halsey, Bella Thorne, Adriana Lima and many more.