OUR HOME AND OUR TEAM
Currently every piece of Hopeless Lingerie is handmade at Hopeless HQ in Melbourne, Australia. Designing, sampling, manufacturing, posting, and all the other parts involved in the day to day running of Hopeless, happens in the one space.
Hopeless had it's modest beginnings on Gabrielle’s dining table in 2008, before eventually taking over half of the house. Seeking some extra space, we packed up and moved into Dominique’s living room in 2015. As Hopeless continued to grow with the love and support from the Hopeless community, we made the decision that it was finally time for Hopeless to move into a home of its own.
As of December 2017, we now operate out of what was once a 2 bedroom home in the Eastern suburbs of Melbourne. We have old bedrooms for offices, a living room turned sewing room, dining room turned cutting room, and a kitchen turned showroom. We keep things small and in house, to ensure every member of our team is cared for and treated fairly. We strive to always provide a safe, happy, inclusive and welcoming space for everyone that spends time in our little Hopeless home.
WHY WE MAKE TO ORDER
Currently all of our Lingerie is made to order, one by one, as you place your order with us. We do this for a few reasons, that Hopeless holds very close to its heart. We believe lingerie is for anyone and everyone, and being able to provide our lingerie to anyone that wants it, is at the core of who we are. Making to order allows us to provide an extensive range of sizes, as well as offering custom sizing. This means that anybody can have beautiful, ethical and comfortable lingerie that fits, no matter their size or shape.
Our made to order model helps us with another huge problem faced by the fashion industry - waste.
Textile waste is having a massive impact on our environment, with six tonnes of clothing going into landfill every ten minutes in Australia alone. Through making each item to order, we avoid unnecessary product wastage, excess stock and minimise the wastage of materials. So while this does mean you might have to wait a couple of weeks for your lingerie, we promise it’s for an important reason and that together, we are actively stepping towards a more ethical and sustainable industry.
Hopeless is committed to doing what we can to reduce our impact on the environment. We make high quality handmade products that are designed to last and be treasured for years to come.
Many of our limited edition ranges are created using dead-stock fabrics, which are excess from other brands that may otherwise go to landfill.
We are always exploring new sustainable fabrics for Hopeless, and hope to add more sustainable fabrics to our range. We try to get the most out of each piece of fabric we use, but some wastage is unavoidable, most of our fabrics scraps are sent for recycling, with some ending up as stuffing for beds at local animal shelters.
All our orders are posted in home compostable mailing bags made from renewable plant materials, wrapped in tissue paper and sealed with stickers made from FSC certified papers. Thy are also printed with natural soy based ink.
Our office recycles all paper and plastic products, including separating soft plastics, and we have a brand new composting system for our scraps from the lunch room and our homes. We have even set up a veggie patch at the office, so all of us can enjoy fresh, home grown veggies!
We are constantly making a concerted effort to research new products and opportunities to improve our efforts and lower our environmental impacts. If you have any ideas or insights, please feel welcome to get in touch.
HEMP & ORGANIC COTTON BLEND
Hemp is one of the all time best options when it comes to sustainable fabrics. Hemp doesn’t require any pesticides or chemicals to grow, returns 60-70% of the nutrients it takes from the soil, and compared to other crops grown for fabric, requires very little land & water. Hemp also maintains its antimicrobial properties once it becomes a fabric.
One of the most amazing properties of hemp plants is its ability to pull huge quantities of carbon dioxide out of the atmosphere. Hemp grows to 13 feet in 100 days, making it one of the fastest CO2-to-biomass conversion tools available. Industrial hemp has been proven to absorb more CO2 per hectare than any forest or commercial crop.
In order to make sure our knickers are still soft and comfortable, we have chosen a hemp & organic cotton blend. Organic cotton cannot be compared to the much less friendly, conventional cotton. Conventional cotton growth releases more toxins into our oceans than any other crop. Grown without the use of harmful chemicals or pesticides, our organic cotton keeps our oceans clean, eliminates the allergens found in conventionally grown cotton, and creates a soft, comfortable, breathable and washable fabric. Organic cotton received a B on that same sustainable fabric rating system that Bamboo received an E.
The Hemp & organic cotton blend we are using comes from a company in China called Hemp Fortex, you can learn more about them here: https://www.hempfortex.com/pages/about. They have certifications from the Global Organic Textile Standard, WorldWide Responsible Accredited Production, HIGG Sustainable Apparel Coalition, ECO CERT & the Fair Wear Foundation, among others!
Lenzing Modal is a fibre produced by the innovative Austrian company Lenzing, and they are committed to environmental sustainability. Lenzing Modal is made from Beechwood trees, which require no planting or irrigation as they propagate themselves. Working closely with the Forest Stewardship Foundation (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™), they can ensure that all their wood is sustainably sourced.
Unlike other similar fabrics, the processing of the fibres is where Lenzing excels, they have developed an innovative closed loop environmental process that is not commercially available to others, these non toxic technologies allow them to recover 95% of the production materials to minimise emissions and conserve resources. In fact, Lenzing is set to be the first Carbon Neutral Fibre producer in the world. You can learn more about Lenzing and their focus on sustainability here: https://www.lenzing.com/sustainability/
Our Lenzing Modal fabric is knitted and dyed locally in Melbourne, by MTK, a small business that has been creating unique and high quality fabrics for over 85 years. Our Modal Fabric is combined with a small amount of elastane to give the fabric stretch that allows it to retain its shape after many wears.