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Posted by Gabrielle Adamidis in editorials
2nd February 2017

 Gingham off the shoulder crop top and gingham panties by Hopeless Lingerie

Be your own Valentine, every day. Stay home, wear nothing but your knickers. We are excited to launch a mini collection inspired by Tim Burton's iconic 1988 film, Beetlejuice. Click here to shop now. 

An Anti-Valentine's Day Valentine's Collection

We don't technically believe in Valentine's Day, but what we do believe in is treating yourself. Forget about dates and spend this Valentine's being lazy in red lace, gingham and stripes. Soft and comfortable, perfect for sleeping in or staying up late.  

Gingham off the shoulder crop top by Hopeless Lingerie

A classic off the shoulder gathered top in the softest cotton gingham. We first introduced our Lula Top as part of The Awakening last year in sheer black mesh. This time Lula can go beyond the sheets for daytime adventures, with high-waisted black jeans or denim cut offs. 

Gingham off the shoulder crop top and gingham panties by Hopeless Lingerie

Gingham off the shoulder crop top and gingham panties by Hopeless Lingerie

Lula & Barbara - Two-piece Gingham Crop Top & Knicker Set 

Wear this set at your country house. Go for a roll around in the hay or just a roll around in your sheets. Our new gingham Barbara Knickers are soft and low cut, with no tight elastic to cut in or interfere with your business. 

Crop top and high cut knickers in black and white stripe by Hopeless Lingerie

Crop top and high cut knickers in black and white stripe by Hopeless Lingerie

Forever favourites - Nancy Cami & Kelly High Cut Knickers

Beetlejuice, Beetlejuice, Beetlejuice! I just can't go past a good black and white stripe. The Nancy Cami seems to be one of your favourites too. The perfect little top to sleep in, and the best thing to put on when you come home and take your bra off. Taking a note from how they did things in the 1980s - the Kelly High Cut Knickers make your legs look really long. Show off your hips, even if (especially if) its just for a night home alone.

Red lace strappy bralette by Hopeless Lingerie

Red lace strappy bralette and lacy knickers by Hopeless LingerieLacey red strappy bra and panties by Hopeless Lingerie

Just in case you're in a Valentine's Mood - a little Red Lace 

Soft cutouts and straps to hug you in just the right spots. Our Rosemary Bralette is fully adjustable, cross back and with a waist strap. The Darla Knickers can sit high or low, and as with everything in the Hopeless shop, we can make to fit plus size and petite figures. If you don't see your measurements in the Size Guide, or they don't seem to match up, send us an email and we can make all your lingerie dreams come true. 

(Beware - If someone asks you to get married in a red dress, send him back to the sandworms)

Chokers Cuffs and Beetlejuice by Hopeless Lingerie

Don't forget to Accessorise 

We recently introduced our cotton herringbone harnesses, chokers, and cuffs as alternative to all the leather thats out there at the moment. For our vegan and vegetarian friends try our 100% Cotton chokers - Audrey, Vivian, or Jocelyn and our Helene Cuffs.

Whatever you do this Valentine's Day, we hope its filled with chocolate, knickers, and whatever it is that makes you happiest. And remember, you don't need anyone else to make that happen. 


Photos: Steph Cammarano on 35mm Film
Model: Zoe Steiner at FiveTwenty
MUAH: Xeneb Allen at


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