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ABOUT US

Hopeless Lingerie has been creating dark, modern, and romantic lingerie since 2008. Owner and designer Gabrielle Adamidis established the brand after studying fashion, art history, and film, and with the help of her sister Dominique built Hopeless into an internationally recognized brand.
Hopeless Lingerie is designed for late night horror movie marathons, daytime choose your own adventures, and 24-hour self-indulgence. Following no rules or trends, inspiration for each collection usually involves B-Grade horror movies, volcanoes, glaciers, and creatures living in the great depths of the ocean. Favouring soft bamboo jersey, provocative sheer mesh, and the colour black, the designs are conceived through the use of line and geometry, to accentuate curves and reveal skin with cutout details. Deadstock fabric features heavily in every Hopeless collection, saving that which would otherwise be destined for landfill by other designers. 
Since the very beginning Hopeless Lingerie has offered all bras, knickers, harnesses, and suspenders in a wide size range, as we strongly believe all women have the right to wear what makes them feel beautiful, strong, and confident. Keeping production in-house and on a very small scale, means that we have the freedom to create custom sizing, shapes, and fabrications for any customer looking to make her Hopeless Lingerie dreams come true.
With a faithful commitment to encouraging self-confidence and individuality, our small team believe that beautiful lingerie is worn for oneself. We hope that you feel empowered, comfortable, confident, and proud while wearing your Hopeless.

Hopeless Lingerie has been featured in numerous publications worldwide, including Vogue, CR Fashion Book, Marie Claire, Acclaim, Vice, Yen, Playboy, and Peppermint.

xoxo


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